How to build a successful exhibition stand

Update:Jun 2018,08

 First, develop a plan 1. What is the purpose of settin […]

 First, develop a plan
1. What is the purpose of setting up this booth? Is it looking for new customers, publishing product and service information, displaying products, or for other purposes?

2. What is the required function for the booth to achieve its intended purpose? Do you need to sit down and spend some time talking to your potential customers? Do you need a product display space? Do you need a platform to show information to more people? Do you need to display product manuals and product information?

3. What kind of technical specifications do you need? Your product needs no power? Do you need to show products in video or other similar ways? Do you need to use extra safety measures to ensure that the special equipment and equipment are not damaged or stolen?

4. Are there other things to consider or plan? Do you need a stand that is easy for one person to assemble and disassemble? Is there a requirement for the weight of the stand for ease of transportation? Is it required that the booth can be redesigned to meet different exhibitions and other needs?

Second, consider beauty

If you are just preparing to put some brochures on the table, expect people to pass your booth and create opportunities for marketing. Many companies designed their booths not just to have an exhibition experience. They designed the booth as a space that was full of beauty, fascinating and attractive. I have seen hundreds of different booth configurations. Many companies today tend to customize Exhibition booth designs.

Consider the flow of people in your booth and invite people to come to the booth to communicate with you, but don’t get stuck in traffic. Don’t feel uncomfortable for people standing at the booth or sitting in the booth. If you have other product display methods, make sure that there is enough space in the booth for people to stand or sit and watch your show.

Also check the lighting you need for your booth and exhibits. Imagine that most of the booths are located in a warehouse-like building. They have fluorescent lighting and what kind of lighting your booth should use.

Third, start the design

Now that you understand what you want, you can start to choose the one that suits you best.

Whether you use desktop, ground, or modularity for presentations, I suggest that you make your graphics diagrams as concise and legible as possible, including things that interpret the meanings of your company's brand names at a glance, like trademarks and company names. And propaganda slogans.

You can also add some basic information about company products and services, but you must ensure that the information is concise and avoid cluttered layouts. It's best to use a headline plus a short text, and make sure that the selected photo is bright and attractive, and it complements the information you want to deliver.

Think of your booth as a highway billboard. Before they go to the next booth, you can only grab people's attention for 5-7 seconds.

Fourth, close cooperation with the design company

If possible, choose a local company for booth design. Online booth design companies may have lower prices, but if you choose a local company, you can visit their showrooms to see their exhibits, then decide which one is right for you, customize your booth, and design your company more easily. Collaborate to arrange booths.