1. Be simple and not complicated The general exhibition […]
1. Be simple and not complicated
The general exhibition design can only accept limited information in an instant. If the audience is in a hurry, there will be no interest if they cannot obtain clear information in an instant. In addition, the complexity of the exhibition booth also makes it easier to reduce the work efficiency of the booth staff. Exhibits must choose a representative display, must have choices, and must give up. Concise and crisp is the best way to attract the audience. Photos, charts, and text descriptions should be clear and concise. Design decorations that are not related to the objectives of the exhibition and the contents of the exhibition should be minimized.
2. To be harmonious, don't clutter
The booth is composed of many factors, including layout, lighting, color, graphics, exhibits, exhibition stands, and exhibition equipment. Good design is a combination of these factors to help exhibitors achieve the purpose of display.
3. Clearly express the subject and clearly convey the message
The theme is the basic information and impression that exhibitors want to convey to visitors, usually the exhibitors themselves or products. The clear theme is the focus from one hand, and the other is the use of appropriate colors, outdoor advertising design charts and arrangements, and a consistent approach to create a unified impression.Trade show booth display
4. To highlight the focus
The show should have a center and focus. The focus of the booth can attract attention. Focus selection should serve the purpose of the exhibition, and it will be a special product, a new product, the most important product or a valued product. Highlight highlights through location, layout, lighting and other means
5. Have a wake up goal
Being distinctive can attract more visitors, so visitors can more easily identify and seek, and visitors who make progress can also make an impression and be recalled later. The design should be unique, but don't deviate from the exhibition goals and business image.
6. To design from the perspective of the target audience
Traditional design, especially temples, palaces, banks, etc., advertising illustration design emphasizes eternal, authoritative and spectacular. However, in a competitive exhibition, the success of the exhibition depends largely on the interest and reaction of the audience. Therefore, the exhibition design should consider people, mainly the target audience's goals, emotions, interests, opinions, reactions and other factors. Designing from the perspective of the target audience can easily attract the attention and resonance of the target audience and leave a deeper impression on the target audience.
7. Consider the flow of people
Exhibitors may wish to have a large number of free-flowing visitors in their booths who may wish to attract a large number of viewers, but only let the selected audience go to the stage; perhaps they wish to record the data of each audience may wish to record only selected few audiences Or don't even think about this job. Booth arrangements are key factors in the management of the flow of people. Therefore, designers need to know what kind of people the exhibitors want from the beginning.