Analysis of design elements in exhibition venues

Update:Aug 2019,10

Exhibitions are usually held by relevant departments or […]

Exhibitions are usually held by relevant departments or organizations to promote a certain concept, promote an image or promote a certain type of products, and participate in exhibitions by organizations or organizations in related fields. Generally with a clear exhibition time and seasonality, it is a short-term display. So what is the analysis of the design elements of the exhibition venue?

The first is that the display rack design should be easy to disassemble.

The duration of the general exhibition is not long, more than a week, and the time that the organizer leaves the exhibitor is usually about three days, and the dismantling may be only one day. Therefore, most of the exhibitions should be produced off-site and assembled on site, which requires designers to break down the display rack into multiple units for flexible assembly. While considering the ease of installation, it should also be structurally supported to ensure safety and stability.

The second is the independent art image and brand advertising.

The purpose of the general exhibition is to promote and promote the brand. Due to the relatively short exhibition period, the unique artistic style can often achieve compelling purposes. Therefore, in the exhibition design, in addition to the storage of exhibits, multi-faceted display effects and brand promotion, etc., in addition to the pragmatic structural design, it is also necessary to pay attention to the overall shape of the external space of the exhibition area, using unique artistic techniques. Handle the display space image.

The third is a reasonable flow of people.

In large pavilions, different exhibitors in each area attract visitors as much as possible, which inevitably leads to crowding of people, and how to facilitate the flow of people is worthy of careful study. Therefore, the design of the streamline shows the directionality, and the crossover design of the primary and secondary flow is also the focus.

The fourth is the proper lighting arrangement.

The lighting layout in the exhibition area is extremely important. The connection between the equipment required for lighting and the display structure is very convenient. It is safe and effective to arbitrarily illuminate and be safe and effective in a limited on-site installation cycle. It is the key to the success of the exhibition. The commonly used techniques include a partially projected bean lamp, a continuous light fluorescent lamp, and a focused quartz lamp. Some neon and LED lighting systems are also used in the exhibition.

The fifth is a reasonable functional layout and suitable exhibit display.

The exhibition area of ​​the exhibition area may not be large, but the function should be complete. Therefore, it is reasonable to carry out the layout within the limited exhibition area, not only to make effective use of space, but also to fully consider the flow and stay of the audience is the area, the arrangement of the functional area It should be calculated through strict area calculation, and the factors that show the success or failure of the display effect on the density and height of the exhibits should also be considered.

Finally, there is a strong and exciting atmosphere.

The short time of the exhibition venues is not enough for the audience to have enough leisure time to watch. Under the influence of this fast pace, all exhibitors hope to give the visitors the deepest impression in the shortest time. Therefore, Use the following means to create a strong and exciting atmosphere:

(1) It can be constructed with an eclectic shape that is difficult to see in a conventional environment, with novel and unique display racks and display spaces.

(2) Strong color contrast or grotesque color combinations to create a chic exhibition atmosphere or an unusual display atmosphere.

(3) Lighting equipment using various techniques, as well as unique lighting treatments, make visitors enter the psychedelic space and impress.

(4) Bold use of unconventional building materials or decorative materials can have unexpected effects, and rich talents can also express a novel space atmosphere.

(5) The use of a sharp and distinctive marking system or a three-dimensional logo in physical form makes it easy to see at a glance and stand out in the same pavilion to achieve branding and deepen brand recognition.