The final value of the exhibition is “spiritual value”. […]
The final value of the exhibition is “spiritual value”. Mature exhibitors know how to use this value of the exhibition to influence their consumer groups and compete with their competitors, because the highest level of the exhibition is to become a “spiritual leader” of a consumer group. An exhibition that reaches the realm of spiritual leaders is an appraisal and guardian of a certain lifestyle according to a set of clear values that have been set. Through the exhibition and its various related activities, people will bring about the understanding of the concepts advocated, and create a universal value concept or value belief platform for the exhibitors, which will bring great commercial effects. For example, the lighting exhibition in Frankfurt, known as “Mecca in the world lighting industry”, is a sacred place for the global lighting industry to pursue its life. It is a barometer reflecting the latest developments and markets in the world's lighting industry. Mature exhibitors are always able to Being proud and proud of participating in such an exhibition is not only a testament to the strength of the company, but the most important thing is that such an exhibition gives mature exhibitors a sense of belonging.
Mature exhibitors are more likely to be consistent with the chosen exhibitions in terms of their spirit and values. It is easier to obtain the success of the exhibition and achieve the goal of the company and successfully complete the corporate marketing plan. The successful exhibitors must also have The high quality of exhibiting and exhibiting ability can accurately judge the value of the exhibition and make informed and scientific participation decision-making. The purpose of the exhibition is clear, the target of the exhibition is very accurate, the effect of the exhibition is obvious, and the satisfaction of exhibiting is high. Relatively speaking, the participation consciousness and behavior of the other two types of exhibitors can change the participation values and participation behavior patterns through training and other means.